ORLANDO, Fla. (AP) – Zumba Fitness instructors worldwide are not only using a Latin-heavy song lineup in their classes, they’re also creating new fans for artists such as Pitbull, Daddy Yankee and Don Omar.
Omar’s “Zumba” has remained high on Billboard’s Hot Latin Songs chart for nearly a year, peaking at No. 2. In Greece, Daddy Yankee’s “Limbo,” currently in the Top 10 on the Hot Latin Songs chart, is featured in a promotional video that has Greek Zumba instructors dancing to a Puerto Rican reggaeton beat in a beach setting.
“Daddy Yankee texted me five days ago and said,… Continue reading
The NEW Zumba Workout is here! Bigger, bolder, and edgier, the Zumba Fitness Exhilarate DVD collection is revolutionizing the at-home fitness experience by combining raw energy with cutting-edge design, lights, and sounds to take you on an unforgettable, exhilarating journey to a healthy and happy lifestyle. The Activate DVD features a 45-minute workout sure to rev up your metabolism.
As Jam-packed with red-hot dance steps, pulsating Latin and international rhythms, and feel-it-to-the-core routines, this invigorating dance-fitness party will have you movin’, rockin’, and shakin’ the weight off to the exotic rhythms of salsa, cumbia, samba, reggaeton, merengue, and more.… Continue reading
Alberto Perez started out as a street performer and then an aerobics teacher in Colombia, making extra cash on the side teaching the wives of businessmen how to dance in nightclubs in his hometown, Cali.
Today, he stands at the center of the Zumba exercise craze, having helped transform Zumba Fitness, a private company, into a rapidly growing fitness empire with heavyweight investor backing.
“I’m not a businessman, but I knew this had the potential to be something special,” said Perez, who along with two Colombian associates founded the Miami-based company.
Zumba, a Latin dance-inspired aerobic workout, has exploded from… Continue reading